Strategic Marketing

Strategic Marketing students must choose a concentration within their plans of study to graduate from this program. In this professional field, students learn a systematic approach to the discovery and satisfaction of consumer wants as the basis for successful achievement of sales objectives. Students in this area develop the ability to comprehend, master, and implement effective methods in the marketing field of the 21st century world.

 Study Plan                                              Course Description 

 

Common Core

Academic Writing 4          
Elective in History 6
Elective in English 4   Elective in Natural Sciences 6
Elective in Mathematics 8   Information Literacy (MO, PS) 4
Elective in Social Sciences 6   Philosophy 3
Elective in Social Science (Politics) 3   Leadership 3
Creative Thinking Lab 3      

 

Adjunct Core

Microeconomics 4        Financial Accounting
4
Macroeconomics 4   Managerial Accounting 4
Statistics 4          Business Apps & Software 3
Research Methods 3             Professional Ethics
3
Quantitative Analysis 3      

 

Business Core

Management Information Systems
 3               International Business 3
Organizational Behavior
 3            Entrepreneurial Projects 3
Budgeting and Marketing your Project
 4   Business Law 3
Strategic Planning
 3   Introduction to Business 4

 

Major Core

Principles of Marketing
4
Market Research
3
Marketing Communications
3
International Marketing
3
Field Work
4
Major Elective 3

 

 

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